Matomo Analytics, formerly known as Piwik, is a powerful open-source web analytics platform that allows WordPress users to gain in-depth insights into their website’s traffic and visitor behavior. Unlike other analytics solutions, Matomo provides full control over your data, giving you the ability to track and store user information without relying on third-party services. It’s designed to be privacy-friendly and fully customizable, making it an ideal choice for businesses and individuals who prioritize data ownership and security.
Matomo Analytics offers robust features, including real-time data tracking, detailed reports on visitor demographics, conversion tracking, and event tracking. With its user-friendly interface, you can easily access actionable insights to optimize your website’s content and marketing strategies. It supports integration with popular CMS platforms like WordPress, making it easy to install and use. Whether you’re running an eCommerce store, blog, or corporate site, Matomo Analytics is a comprehensive tool for analyzing your site’s performance and improving user engagement while ensuring compliance with data privacy regulations like GDPR.
Features of Matomo Analytics
- Real-time visitor tracking and reporting
- Detailed insights into visitor demographics, location, and behavior
- eCommerce tracking and conversion goals
- Custom event tracking (e.g., form submissions, button clicks)
- Heatmaps and session recordings to visualize user interactions
- Multi-site tracking for managing multiple websites
- Privacy-first design, GDPR compliant with user data control
- Customizable dashboards and reports
- UTM campaign tracking for marketing analytics
- Mobile app support for tracking on the go
Highlighted Features:
- Real-time tracking and comprehensive visitor insights
- Advanced eCommerce tracking, including sales conversion and product performance
- Heatmaps and session recordings to visually understand user interactions
- Full control over data privacy, with GDPR-compliant features
Pricing Page URL: Matomo Analytics Pricing