GTM4WP Alternatives 1

GTM4WP Alternatives

GTM4WP is a free WordPress plugin that seamlessly integrates Google Tag Manager (GTM) into your WordPress website, enabling efficient management and deployment of analytics and marketing tags without manual coding. By embedding GTM container code snippets into your site, GTM4WP simplifies the process of adding and updating tags, enhancing your website’s tracking capabilities.

Beyond basic GTM integration, GTM4WP enriches your data layer with comprehensive information, including page attributes, user data, and device details. This enriched data empowers you to create more precise and effective marketing strategies. The plugin also supports advanced features like tracking embedded media player interactions and capturing weather data, providing a robust foundation for sophisticated analytics and marketing initiatives.

Features

  • GTM Container Code Placement: Automatically inserts GTM container code snippets into your website’s <head> and <body> sections.
  • Data Layer Variables: Pushes various data points into the data layer, including:
    • Post/page titles
    • Post/page dates
    • Categories and tags
    • Author information
    • User login status and roles
    • Site search queries
    • Multisite data
    • Custom taxonomy terms
    • User IP addresses (with consent)
  • Browser, OS, and Device Data: Collects information about the user’s browser, operating system, and device type.
  • Weather Data (Beta): Integrates current weather conditions into the data layer, including:
    • Weather category (e.g., clouds, rain)
    • Detailed weather descriptions
    • Temperature
    • Air pressure
    • Wind speed and direction
  • Scroll Tracking: Monitors user scroll behavior to understand content engagement.
  • Blacklist & Whitelist Tagging: Allows for the inclusion or exclusion of specific tags based on defined criteria.

Offers

  • Free Plan: The plugin is available for free with all core features.

Pricing

  • Pay-as-you-go: Not applicable; the plugin is free.
  • Lifetime Price: Not applicable; the plugin is free.
  • Free Plan: Yes, the plugin is free.
  • Monthly Price: Not applicable; the plugin is free.
  • Yearly Price: Not applicable; the plugin is free.
  • Enterprise Price: Not applicable; the plugin is free.
  • Starting Price Value: $0
  • Min Price/Year: $0
  • Max Price/Year: $0
  • Money-back Guarantee: Not applicable; the plugin is free.

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